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Built within the foundation of any proper business strategy, the relationship between sales and

technology needs to be constructed with an overarching goal of increasing profit on revenue

generating activities. However, balancing sales and technology, while maintaining efficiencies

and reducing redundancies elsewhere, is often extremely challenging.

There are several tell-tale signs that your company is experiencing strained productivity in sales.

Close rates may take too long, or processes may be inefficient. Perhaps poor conversion rates

are bumping up your cost per acquisition, while administrative tasks and order processing are

consuming time you could have spent selling. No matter your scenario, finding that sweet spot

between sales and technology is integral to empowering your sales team toward success, rather

than hindering them.

The Canadian Professional Sales Association

The Canadian Professional Sales Association (CPSA) is Canada?s largest national sales organization. Established in 1874, the CPSA works to enhance the effectiveness, efficiency and professionalism of the sales community. CPSA members can be found in almost every sector of the Canadian economy and cover a wide range of positions including senior executives, entrepreneurs, sales managers, sales representatives and sale agents.

With the support of approximately 27,000 members we are able to provide Canadian Business Professionals with the tools and resources they need to succeed. As your partner in successful selling, we commit to assisting your sales organization in reducing costs, developing skills, increasing efficiencies, and setting benchmarks for success. Here?s how we can help you.

Time to connect and Tweet! #SalesProChat

• Women in Biz Network and the CPSA will be launching a monthly Twitter Chat :
  •  Discover New sales tools, trends and strategies
  • Engage with the sales and leadership community

Our first chat will be on Tuesday, January 26th from 12:30 pm EST – 1:00 pm EST

Participate and follow all the fun at #SalesProChat