Find Your Authentic Leadership DNA.
Building brands
from the inside out:
- Uncover Your Leader DNA (Find your clarity)
- Design Your Brand (Attract the right people)
- Simplify Systems (Tech built to lead with ease)
Quick Links
ChangeMaker Leader Membership Benefits
Podcast Interview: We interview our members on our ChangeMaker Leader Podcast
Monthly Peer Leader Support: Monthly In-person and online mentorship from Leigh Mitchell and your fellow members with a private WhatsApp Group.
Courses & Membership Directory: You gain practical skills that strengthen your leadership and can connect with supportive peers through our member directory to grow your impact.
Leadership Retreats: Members leave each retreat feeling renewed with clearer focus, stronger connections, and practical ideas they can bring back to their work and community.
Leader DNA Branding & Tech Implementation Services: Preferred rate for Leigh Mitchell’s strategy and execution services. (see Founder Leigh’s Bio)
Customized Training on Demand:
Contact Leigh Mitchell for a complimentary consultation. Members receive discounted services. Topics include AI tools, marketing automation, leadership DNA sessions and more.
As your detective, I uncover your Leadership DNA and together we build your brand from the inside out. We then guide your tech and messaging with ease so you can:
- Grow your impact and influence without burning themselves or their teams out.
- Uncover your Leader DNA and support getting all your tech implemented with ease.
My Name is Leigh Mitchell (she/her). Recognized by Statistics Canada as an EDI expert and ChangeMaker Leader Brand Strategist, I help ChangeMaker Leaders find or rediscover their leadership DNA.
What is Leadership DNA?
Leadership DNA is the unique combination of innate traits, core values, skills, and behaviours that define your authentic style. It acts as a blueprint for how you guide yourself and others, influencing results and organizational culture.
It blends your inherent potential (personality) with developed capabilities (knowledge, skills) to create a distinctive leadership identity that drives performance, growth, and team building.
Key Components:
Strengths & Values: Your core beliefs, aspirations, and natural talents.
Style: Your unique way of interacting, communicating, and making decisions.
Self-Awareness: Understanding your limits, opportunities, and areas for growth.
Vision & Purpose: Creating and inspiring a compelling future for the team.
Relationship Building: Fostering strong connections and interdependence.
Behavioural Modelling: Acting in alignment with the values you expect from others.
Why It Matters:
Authenticity: Ensures your leadership aligns with who you are.
Effectiveness: Helps you leverage natural strengths and build teams.
Growth: Provides a framework for targeted self-improvement.
Impact: Defines core identity and drives results.
How We Discover It Together:
We find it through Self-Reflection (deeply understanding your motivations),
Feedback (actively seeking input)
Assessments, and Experience (paying attention to what works).
How We Put It Into Action:
1. Uncover Leader DNA: We find the conscious and resonant leadership style that is uniquely yours.
2. Brand from the Inside Out: We anchor your brand to attract the right people without the hustle.
3. Tech with Ease: We set up simple systems to support your vision
You don’t have to chase the noise. You have to tune into your own signal. I have done it for myself. Now it is your time to ignite the ChangeMaker in you.
Leigh is always ready to support those around her. I highly recommend her to anyone looking to work with someone who not only delivers results but does so with empathy and dedication.
Nicole Hrinco, American Marketing Association, Toronto Chapter President Elect
Our Clients
ChangeMakerCo.Org and Women in Biz Network recognize and honour the traditional owners of the lands on which we operate, now known as Canada, the United States, and worldwide. From the First Nations, Inuit, and Métis peoples to the Native American tribes of Turtle Island and Indigenous communities globally, we acknowledge their enduring connection to their territories.
We also acknowledge the generations of African peoples throughout the diaspora who have endured the systemic, pervasive, and damaging impacts of white supremacy over the past 400 years. As a tree is connected to its roots, we honour our African heritage, the resilience, creativity, and relentless striving for equality and justice. We acknowledge that African history is rich with wisdom and is much deeper than the tragedy that began through colonialism and slavery. May our future generations be empowered to continue the work of ensuring the human rights of all Black peoples are upheld, respected, and advanced.

