Has a strong, balanced image with no little extras that clutter its look;- Is distinctive and bold in design, making it easy to see at a glance;
- Has graphic imagery that looks appropriate for your business;
- Works well with your company name;
- Is done in an easy to read font;
- Communicates your business clearly; and
- Looks good in black and white, as well as in color.
- Reduces well in size
- Tag lines with logos should be as simple and short as possible
DIYers: Don't forget to create your logo in vector (Adobe Illustrator for example) – so you can easily resize without loosing sharpness!
That is a really great point – wish I thought to include it in my post! Next time I guess.